Bluey Gets Licensing Agent in South & Central America


BBC Studios has appointed Tycoon as the licensing agent for Bluey in South and Central America.

Bluey toys from global master toy licensee Moose Toys will be distributed locally by Imexporta in Chile and Peru; Caffaro in Argentina; and Boing Toys in Colombia, Ecuador, Peru, Bolivia, Paraguay, Uruguay, Central America and the Caribbean islands beginning later this year.

Beginning in June and extending into the fall, new licensees will be launched, including Granmark, Ruz, Stor, Union Kids, Novelty Corp. and Penguin Random House.

Bluey is available in Latin America on Disney Channel, Disney Junior and Disney+, as well as through free-to-air channels TV Cultura in Brazil and Azteca 7 in Mexico.

“We have been long admirers of BBC Studios and could not be happier to represent Bluey, which is a true reflection of the group’s commitment to high quality content,” said Elias Fasia-Cohen, president and co-founder of Tycoon. “We are delighted to work hand in hand with such a talented group in bringing Bluey to the homes and hearts of Latin American consumers and look forward to many years of success together.”

Murilo Hinojosa, director of licensing for Latin America at BBC Studios, added, “We’re excited to work with Tycoon and confident their expertise will help expand the global sensation Bluey further to South and Central America. The upcoming range of high-quality licensed products will enable children to use their imagination and enjoy their own Bluey-inspired adventures.”