Beyblade Burst Scores French Licensing Deals

Beyblade Burst continues to expand its reach in France with the addition of new licensees to its L&M program in the country.

New partners on board Beyblade Burst in France are CTI (bedding), Sun City (apparel), Leomil (footwear) and ATM (backpacks). The new products will become available at retailers this summer, and more items will be ready for the back-to-school season.

The new licensees join a roster that includes Panini, Livres du Dragon d’Or, Kazé, Citel, Ravensburger and D’arpèje. Nelvana International, the brand’s licensing agent in France, secured the new partners.

“We’re delighted to have teamed up with Sunrights on Beyblade Burst,” said Sarah Sakr, the licensing director at Nelvana International, Europe. “Beyblade Burst tops by Hasbro are a huge hit in France, and the property continues to attract a large and growing community of kids that is helping to drive sales of our consumer products program to new heights. The soaring popularity of Hasbro’s toys has enabled us to select the very best partners and we’re thrilled to be collaborating with so many first-rate licensees.”