BBC Worldwide Expands CBeebies’ Presence in Africa

LONDON: BBC Worldwide has inked a deal with Zuku TV that sees the preschool network CBeebies now available on the East African home-entertainment operator.

CBeebies launched as a 24-hour channel on the Zuku platform this month, airing such animated series as Go Jetters, Hey Duggee and Sarah and Duck. The network, which encourages children to learn through play, is meant for young viewers up to the age of 6. It has already been broadcasting successfully in South Africa, among more than 75 other territories around the globe.

Joel Churcher, the VP and general manager for Africa at BBC Worldwide, said: “CBeebies is the number one channel for children under six in the U.K. Following the success that the channel has had here in Africa, we’re thrilled to be launching it with a new partner to an even bigger family audience. The channel is home to some of the most entertaining and educational programs for young children and given that the African continent has one of the youngest populations globally, we’re excited to be able to give new viewers on the Zuku platform access to such popular kids’ programs.”

Jay Chudasama, the CEO of Zuku TV, added: “Zuku is keen on providing entertainment for the whole family and children in particular. Our partnership with BBC Worldwide and launch of the CBeebies channel comes at an ideal time when the children are home for the Christmas break. The channel has enriching, educational and enjoyable programs to watch as a family. Following the success of the channel in South Africa, we’re confident that CBeebies will perform well with our customers across the Zuku platform.”