BBC Studios Kids & Family Officially Open for Business

BBC Studios has formally moved Children’s In-house Production into BBC Studios Productions, creating the brand-new division BBC Studios Kids & Family.

BBC Studios Kids & Family is led by Cecilia Persson as managing director. The division combines the talent and expertise of the BBC Children’s Production team and the content investment, customer and brand experience within BBC Studios.

This development is designed to drive an “ambitious global strategy” to increase the reach of in-house hits, develop new global brands and grow the value provided to younger audiences.

Ralph Lee, CEO of BBC Studios Productions, said: “The newly integrated Kids & Family team is made up of incredibly talented individuals who excel at creating shows that are adored by children and their parents. They are true specialists in this key field of content creation, and this new division presents an amazing opportunity to build on the fabulous portfolio they collectively already bring to the world.”

Persson said: “I’m incredibly excited at the ambitious potential for innovation and growth within Kids and Family. Alongside our core relationship with BBC Content’s unique children’s offer, we’re now open for business and are keen to explore new opportunities. We are passionate about our content because we care deeply about our audience and know that the stories we generate, identify and nurture have the power to make a difference in the lives of kids and their families around the world. That passion, combined with the team’s brilliant talent and expertise, will enable us to develop an unrivaled wealth of new, exciting and beloved content for children and their families across the U.K. and beyond.”

Patricia Hidalgo, director of Children & Education, said: “BBC Children’s in-house production has for decades been providing the BBC and the whole of the U.K. with best-in-class content for our audiences. I could not be happier to see this team join BBC Studios to take advantage of their international growth and great production capabilities, bringing them the valuable expertise this team has in creating children’s content and taking our Children & Education brands globally.”