APC Kids Partners with Giochi Preziosi for Kid-E-Cats Toy Range in Italy

APC Kids has tapped Giochi Preziosi to distribute its Kid-E-Cats toy range across Italy.

Toy Plus, the master toy partner for Kid-E-Cats, is developing a toy range spanning plush, collectibles, figurines and playsets that are targeted at preschool children. The range is set for a global retail launch in September. Giochi Preziosi will distribute the Toy Plus products in Italy, starting with the four lines developed to date. These lines include 3-inch figurines with accessories, 6-inch figurines with sound press-it buttons, musical 8-inch plush figures and musical 6-inch plush figures that will debut in Q4.

Based on an original Russian series produced by CTC Media and Studio Metrafilms, Kid-E-Cats tells the story of three enthusiastic and energetic kittens, who learn life lessons while using their collective imagination to come up with amusing problem-solving suggestions.

Lionel Marty, managing director of APC Kids, said: “We’re delighted to have the preeminent Italian toy company, Giochi Preziosi, on board to bring Toy Plus’ products to Kid-E-Cats fans in Italy. The range is already looking fantastic and we’re confident that Giochi Preziosi’s wealth of experience in establishing a strong retail presence for preschool properties will ensure the first wave of products is a huge hit when it launches later this year.”