Animotion Media Group Partners for MENA Hub

Animotion Media Group has partnered with Madbridge Commercial Investment to establish a regional entertainment hub in Abu Dhabi.

“Together with Madbridge, we are building a regional creative hub capable of developing content that speaks to MENA audiences and travels the world,” said Julia Nikolaeva, general manager of Animotion.

Through the partnership, Animotion will establish a fully integrated entertainment ecosystem spanning animation, live-action, digital channels and local distribution platforms. It will be based at Abu Dhabi’s Creative Hub and focus on producing content that resonates with audiences across MENA while achieving global reach.

Alongside its established animation brands, Animotion is preparing to launch a new slate of live-action series targeting children and teens.

“Our partnership with Animotion reflects our commitment to investing in industries that combine creativity, technology and impact,” commented Mohammed Al Dhaheri, CEO of Madbridge Commercial Investment. “Abu Dhabi offers the ideal ecosystem to develop world-class entertainment for regional and international audiences.”