Ánima Kitchent Grows Clan YouTube Channel

Since taking on the lead for the digital growth strategy for RTVE’s Clan, Ánima Kitchent has grown the children’s network’s YouTube channel to over 1 million subscribers.

“We’re thrilled to celebrate this milestone alongside Clan,” said Miguel Aldasoro, international sales and co-productions director at Ánima Kitchent. “Reaching 1 million subscribers is the result of a fantastic partnership and years of close collaboration. It’s been a pleasure growing this channel together and seeing how it connects with young audiences, creating a space where kids and families can enjoy enriching content.”

“RTVE’s goal is to offer quality content to Spanish families wherever they are,” added Yago Fandiño, director of children’s content at RTVE. “The success achieved on YouTube last year encourages us to continue investing in quality content with the best partners.”

Ánima Kitchent’s in-house team, including content analysts and mathematicians, has played a key role in the achievement by using analytics and audience insights to monitor, tailor content and improve performance.