Alibaba & Disney to Bring DisneyLife OTT Service to China

SHANGHAI: Alibaba Group and The Walt Disney Company have entered into a multiyear agreement to launch the OTT service DisneyLife in China.

DisneyLife features a collection of Disney and Pixar movies, animated series, games, eBooks, songs, travel services and more. The device will be available for presale via Tmall.com starting today and will cost RMB799 ($125) inclusive of a one-year subscription of DisneyLife as part of a base package. DisneyLife will also allow for access to Alibaba products and services.

“As we deliver on our goal to meet the needs of a consumers’ daily life, DisneyLife, launched by Alibaba Digital Entertainment Business Unit together with Disney, will provide the only holistic and trusted family-friendly digital destination in China,” said Wei Ming, co-president of Youku Tudou Business Group and general manager of Alibaba Digital Entertainment Business Unit.

“For nearly a century, Disney’s focus on quality storytelling and innovation has delivered audiences around the world the best stories, shared moments and extraordinary experiences,” added Luke Kang, the managing director of The Walt Disney Company for Greater China. “Disney and Alibaba share an ambition to exceed our audience’s expectations. DisneyLife directly connects us to China’s digital population and provides millions of kids and families the ability to explore and engage with Disney.”