Acamar & HarperCollins Children’s Books Continue Partnership

HarperCollins Children’s Books and Bing producer and distributor Acamar Films have renewed their publishing agreement.

HarperCollins Children’s Books retain rights to publish Bing TV tie-in picture books, novelty books, soft learning books, coloring, sticker and activity books in Europe and a selection of other territories until 2027.

HarperCollins Children’s Books has been the master publishing partner of Bing since 2014. Upcoming Bing book releases in 2024 include the picture books ATCHOO!, Ice Cream Surprise, The Leaf Hunt and Brush with Bing, as well as Let’s Colour!, a sticker coloring book developed for a key supermarket partner.

Heather Crossley, director of publishing for Acamar Films, said, “HarperCollins Children’s Books are experts when it comes to publishing and are committed, as are we, to producing the best experiences and products for young children. This renewal means that we can work together to create new titles and formats for Bing, ones which continue to delight children while supporting their sense of curiosity and encouraging a lifelong love of reading.”

Juliet Matthews, publisher for HarperCollins Children’s Books, added, “After a decade of partnership with Acamar, Bing remains a firm favorite for our team, and so we are delighted to be publishing him for another four years. Stories reflecting the world of a preschooler are at the heart of every book we create, and we have exciting plans to expand our range of publishing with new and engaging formats that will continue to entertain fans of Bing everywhere.”