Monday, September 28, 2020
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Acamar Films Unveils Bing App in Italy & Poland


Acamar Films has launched its all-in-one freemium app Bing: Watch, Play, Learn in Italy and Poland, following the principal launch of the app in the U.K. last year.

The app offers child-friendly on-demand viewing of Bing episodes, alongside a suite of learning games and activities that are designed to help kids develop their creativity, imagination and motor skills. In Italy, Bing: Guarda, Gioca, Impara launched on June 24, while Bing: Oglądaj, baw się i ucz’s official reveal in Poland was yesterday.

The localized apps feature a free version that offers the top episodes chosen by fans in their country via Bing‘s Facebook page, plus complimentary learning games. Over 80 videos, including full episodes and 20 games, are available for an annual fee, with more content set to be added post-launch. Both free-to-download apps are available from Apple and Google Play app stores, plus the Amazon app store for Italy.

Claire Brossard, Acamar’s director of digital product, said: “We have been thrilled with the exceptional response to Bing: Watch, Play, Learn since it launched in the U.K., and are delighted to kick-start our international roll-out with launches in Italy and Poland. These territories are incredibly successful for us, with strong broadcast ratings, high levels of affinity for Bing, rapidly growing social and digital communities, and hugely popular YouTube channels. Now, with the app—which sits at the center of our multiplatform approach to building audiences—Bingsters and their families can take Bing with them wherever they go.”

About Chelsea Regan

Chelsea Regan is the associate editor of World Screen. She can be reached at [email protected]


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