Acamar Films Teams with NSPCC for Childhood Day 2022

Acamar Films is partnering with the children’s charity NSPCC for Childhood Day 2022, using its animated preschool series Bing to help fundraising efforts.

Childhood Day is the NSPCC’s flagship day of fundraising that brings people across the U.K. together to protect children. On June 10, Bing’s Big Breaktime resources will be distributed to nurseries and preschools around the U.K., providing activities including craft, coloring and games for kids to enjoy during their breaks.

The Bing’s Big Breaktime initiative will reach 10,000 nurseries, which will have the chance to win Bing-themed prizes. There will also be an online Childhood Day party across Bing’s digital and social channels.

“We are excited to be working with NSPCC for their Childhood Day campaign,” said Caroline Payne, senior marketing manager at Acamar Films. “Bing is a celebration of all aspects of preschool life and is a great partner for NSPCC’s wonderful Big Breaktime initiative, which focuses on play and childhood. We are honored to play our part in support of this very important cause.”

Louise McCourt, senior strategic and commercial partnerships manager at NSPCC, added, “NSPCC are delighted to partner with Acamar Films to celebrate Childhood Day this year. Knowing how strongly young children connect with and enjoy Bing, we hope that by offering these themed resources to early years and nurseries, we will be closer toward our goals of looking after children and protecting every childhood.”