Acamar Films Inks Bing Live Show Deals


Acamar Films has extended its live show agreement for Bing with Dutch theater partner Trend Media and signed a new deal with Polish theater specialist Good Walk.

The agreement with Trend Media will see Bing theater shows continue in the Netherlands through 2028. Bing’s Birthday has been running in the country since 2021, and Acamar Films and Trend Media are developing two new shows for 2024 and 2026. Bing’s Birthday will premiere in Poland in November 2023 and run until at least December 2025.

In the Netherlands, Bing’s Birthday runs as Bing is jarig. In Poland, the live show will be known as Bing na Żywo: Wielkie Urodziny.

Bing delights children from the stage just as much as on the screen, and these partnerships illustrate the strong performance of Bing as a theatrical property,” said Kirsty Southgate, director of experiential and promotions at Acamar Films. “Trend Media has successfully developed a top-performing theatrical show in the Netherlands, and we are all thrilled for Good Walk to bring the Bing live show to Poland for the very first time.”

Bing is jarig is a phenomenon in the Netherlands,” added Gert-Jan van den Ende, co-owner of Trend Media. “We’ve seen children in Bing clothing, carrying Bing toys, wide-eyed in the theatre as they watch their favorite characters on stage. They are fully engaged in the production, screaming in delight when they first see Bing and watching rapt for the whole performance. The Bing theater experience really is one for all ages and is a real event for the whole family. We are so excited to continue to bring Bing to Dutch theatre audiences and look forward to growing our partnership with Acamar Films.”

“Polish audiences are going to love Bing na Żywo: Wielkie Urodziny,” said Monika Klonowska, senior project manager of Good Walk. “Not only is there already a huge fanbase for Bing in the country with families excited for any new way to experience the property but this production will be the first of its kind in Poland, a children’s live show based on a popular IP featuring puppets. The craftsmanship and creativity that has gone into Bing na Żywo is something very special and we know that the show will be appreciated by Polish audiences whatever their age.”