Acamar Bolsters Creative Team for Bing


LONDON: Acamar Films has made a number of appointments to its London-based creative team to help expand the global presence of the animated preschool hit Bing.

Stephanie Gauld joins Acamar as head of digital. Peppa Irvine was named digital communications manager, responsible for leading social media platforms and strategy. Laura Clarke has been hired as licensing manager for Bing, which is co-produced with Dublin’s Brown Bag Films.

Gauld has been working in the kids’ digital media industry for more than 14 years. She previously served as digital publisher at Egmont. Irvine began her career at Tate Gallery before joining She was later hired by BAFTA, where she led the digital communications team. Clarke gained experience with preschool licensing and brand building at BBC Worldwide, HIT Entertainment and most recently at Mattel.

Additional new appointments at the company see Georgia Somerset and Amy Williams become licensing assistant and marketing assistant, respectively, while Ashley O’Kane has been elevated to director of sales and marketing.

Mikael Shields, the CEO of Acamar Films, commented: “As Bing continues to thrive and launch in new territories this year, we are building a team to help grow the property across all media both in the U.K. and globally. I am genuinely thrilled to have attracted experienced executives of such a high caliber who each bring their own unique skills to support Bing’s ongoing expansion across TV, DVD, licensing, publishing and digital.”