Animotion’s The Fixies Releases Arabic Album

Animotion Media Group has released its first-ever Arabic album for The Fixies, titled Sing with the Fixies, in MENA.

“Music is becoming an increasingly important part of how family brands grow across platforms, and for us, this release is about more than just one album,” said Oleg Troyanovsky, head of music at Animotion Media.

The album will feature 18 fun and educational songs designed for children with the aim of releasing a total of 65 tracks throughout the year.

“Sing with the Fixies is the first major step in our wider music strategy for MENA, where we see strong opportunities both for our own IPs and for broader label activity in children’s and family entertainment,” Troyanovsky continued. “We are excited to bring this album to audiences across the region and to continue building our presence in the market through music.”