Konami Cross Media NY Names German Licensing Agent for Yu-Gi-Oh!

Konami Cross Media NY has tapped g.l.a.m. as a licensing subagent for Yu-Gi-Oh! in Germany.

The g.l.a.m. team will focus on the categories of toys and games, fashion and accessories, home and living and back-to-school products. An agreement with the Belgium-based apparel manufacturer Van der Erve is already in place for a collection for children and adults in Europe and the U.K.

“The team at g.l.a.m. knows and understands our demographic,” said Jennifer Coleman, senior VP of marketing and licensing at Konami Cross Media NY. “With their strong retailer relationships, extensive knowledge of the market and impressive network of licensees, g.l.a.m. will help us grow both in revenue and awareness while satisfying fans’ desire for Yu-Gi-Oh! merch in the territory.”

This deal comes as Konami Cross Media NY attends MIPCOM with a slew of titles from Yu-Gi-Oh!, a brand “with proven, enduring global appeal that offers a compelling opportunity for buyers, demonstrating a track record of success,” says Mark Kirk, senior VP of distribution.

The Konami Cross Media NY programming slate includes Yu-Gi-Oh! GO RUSH!!, the latest Yu-Gi-Oh! series featuring new monsters and powerful spells, as well as Yu-Gi-Oh! SEVENS, which provides the next evolution in dueling, introducing Rush Duels, which are faster and simpler but need new strategies.

The rest of the Yu-Gi-Oh! library is available as well, with six titles in all, including the original series, Yu-Gi-Oh! Duel Monsters.

“With a distribution history spanning more than two decades, Yu-Gi-Oh! has cultivated a dual audience of both dedicated legacy fans and a continuous influx of new viewers,” says Kirk. He continues, “Anime’s global rise is undeniable, moving from a niche subculture to a mainstream entertainment powerhouse. At the heart of this phenomenon, Yu-Gi-Oh! stands as a testament to this evolution.”