Visional Pop & Niko Studio to Launch Bichi Mao in North America

Visional Pop and Malaysia’s Niko Studio have partnered to launch the animated series Bichi Mao in North America.

This marks the first major international expansion for the property, which is already well known in Malaysia and across Southeast Asia. Visional Pop will handle audience content strategy as well as consumer products designed for the regional market.

“Niko Studio has created a character with incredible charm and cultural resonance in Bichi Mao,” said Benjamin Grubbs, director of Visional Pop. “We see tremendous opportunity to introduce this unique IP to North America and grow a passionate new fan community. This collaboration exemplifies our mission to support creator-driven properties and scale them into global franchises.”

“We are thrilled to partner with Visional Pop to share Bichi Mao with fans in North America,” added Wee Lim, co-founder of Niko Studio. “Their deep expertise in developing creator-led IP and understanding international markets makes them the perfect partner. Bringing Bichi Mao to a global audience has always been our dream, and this partnership brings us one step closer to making that dream a reality.”