BBC Studios, LEGO Team with StoryToys for Bluey Mobile Game

BBC Studios and the LEGO Group have partnered with StoryToys to launch a mobile game that features characters, builds and props from LEGO’s Bluey range of toys.

The app will launch with four themed play packs—Garden Tea Party, Go for a Drive, Beach Day and Around the House—that each have a series of open-ended activities. New content will be added in future updates.

The app will feature classic LEGO system bricks for ages 4-plus, including minifigurines, vehicles and props inspired by LEGO Bluey sets, as well as larger LEGO DUPLO bricks for younger players, with simplified builds and vehicles for early imaginative play.

“We’re genuinely thrilled to be working with Bluey for the first time,” said Emmet O’Neill, chief executive of StoryToys. “It’s such a special show, full of warmth, humor and imagination that really connects with families and encourages them to play together. That spirit is at the heart of what we do at StoryToys. We’re also really excited to be introducing LEGO system bricks into our apps for the first time, giving kids even more ways to build, create, and play.”

Michaela Edgerly Stovicek, head of the preschool audience at LEGO, commented, “We’re over the moon to bring the magic of Bluey and LEGO DUPLO and LEGO system bricks together in a way that sparks creativity and imagination for our little builders in a digital world created by StoryToys! With the LEGO Bluey app, every child can dive into a world of playful adventures, where learning and fun go hand in hand and magic happens at the click of fingertips. Build mode on!”

“We’re delighted to bring together two of the world’s most beloved brands and to offer fans a whole new way to enjoy them,” added Marina Mello, global director for gaming and interactive at BBC Studios. “This game blends imaginative brick-building with playful problem-solving and memorable moments from the show—capturing the distinctive spirit of creativity and fun that defines both brands. A huge thank you to our fantastic partners at StoryToys, the LEGO Group and Ludo Studio.”