New Line of Bluey-Inspired Little Tikes Toys

The Little Tikes Company has entered into a deal with BBC Studios that sees the launch of a new line of Bluey-inspired toys.

The line consists of four new toys based on actual episodes from the series: the Bluey Grannies Car Coupe, Bluey Bushland Adventures Splash Pad, Bluey Beach Day Sand Box and Bluey Beach Water Table.

“Little Tikes is over the moon to partner with BBC Studios to bring a new theme to our top-selling toys for Bluey fans,” said Isaac Larian, founder and CEO of MGA Entertainment, which The Little Tikes Company is a subsidiary of. “When BBC Studios approached us about this partnership, it was a no-brainer. We were already fans of Bluey’s life lessons, especially trying your best and the importance of family, and felt that Little Tikes’ ‘built to be unstoppable’ message mirrored those values. We are proud to welcome Bluey to the Little Tikes family, where kids are empowered with unstoppable, imaginative play.”

“BBC Studios is ecstatic to partner with a heritage toy brand like Little Tikes to create a line of interactive Bluey toys,” said Suzy Raia, senior VP of global consumer products at BBC Studios. “The idea for the partnership was inspired by the Grannies episode when Bluey and Bingo play dress-up as grannies Janet and Rita. It became evident that the little car they play in is similar to a Little Tikes Cozy Coupe, and we knew we had to bring this concept beyond the screen and into the playrooms of our fans.”

The four Bluey-inspired Little Tikes toys are available at major retailers internationally and sold in the U.S. at Walmart (in-store and online), Amazon and Target (online for spring).