Spacetoon Licensing to Rep Topo Gigio

Spacetoon Licensing has become the brand licensing and live show representative for Topo Gigio in the Middle East.

Originally created by Italian puppet artist Maria Perego in 1959, Topo Gigio has been reimagined as a preschool cartoon comedy series co-produced by Movimenti Production and Topo Gigio S.r.l. Banijay Kids & Family is the worldwide distributor for the brand across audiovisual, digital, publishing, licensing and merchandising.

Roubina Tchoboian, head of global licensing at Banijay Kids & Family, said: “From its debut 65 years ago to the current animated series, Topo Gigio has a wide, cross-generational fanbase with huge commercial potential. It has strong brand affinity, and with the expertise of Spacetoon Licensing, we look forward to broadening the licensing program of the brand in the Middle East and engaging consumers through exciting live shows, which are increasingly in demand.”