Hasbro, Playmates Toys Enter Partnership

Hasbro and Playmates Toys have entered a global licensing agreement that allows Playmates to produce and distribute Power Rangers products.

The collection will kick off with a Mighty Morphin Power Rangers line in 2025. As part of the agreement, Playmates holds licensing rights to develop additional cross-category Power Rangers products, including action figures, blasters, plush, vehicles, accessories and more.

The deal encompasses global distribution across all regions excluding Asia.

Hasbro will retain all entertainment rights and will continue to drive global strategy and growth for the franchise by working with licensees across multiple categories, including publishing, fashion and footwear, promotions and more.

“We are honored to work with Hasbro on the reimagination of this iconic franchise’s toy line for long time fans and a new generation of children,” said Karl Aaronian, senior VP of marketing for Playmates Toys. “Playmates and Hasbro speak the same toy language and share a passion for Power Rangers, a multi-generational phenomenon that has stood the test of time.”

Casey Collins, president of licensed consumer products at Hasbro, added: “Playmates’ ability to interpret character-based story telling in highly detailed, innovative, and affordable products has revitalized several iconic brands, they are the perfect fit to fully expand the POWER RANGERS franchise. While we’ll continue to provide oversight and direction on future POWER RANGERS product ranges, Playmates will leverage its action figure and accessory design, development and marketing expertise to create an entirely new play and collecting experience for fans of all ages. With two powerhouse companies coming together to support a powerhouse brand, the potential is limitless!”