Sensical Names New Head of Sales & Head of Growth Marketing

Common Sense Networks’ Sensical has appointed Jeff Skaggs as head of sales and brand partnerships and Michelle Kim as head of growth marketing.

Skaggs will use his multi-channel network experience to fuel the monetization of Sensical’s creator network. He joins from BroadbandTV, where he was head of entertainment and gaming. While there, he represented more than 5,000 multi-platform digital creators.

Skaggs also led direct sales for the western U.S. region and spearheaded the go-to-market strategy for BroadbandTV’s kids and family (Hooplakidz), gaming (TGN) and music (Opposition) divisions. Prior to working for BroadbandTV, he also held roles at VEVO and Fullscreen.

Kim, based in Los Angeles, will be responsible for spearheading customer acquisition for the streaming platform. She joins from Match Group, where she spent a decade building and scaling paid media channels across the portfolio as senior marketing manager.