Crayola Studios Partners with Marwar Junction & Moonbug


Crayola Studios has partnered with Moonbug Entertainment (CoComelon, Blippi) for a digital series and with Marwar Junction Productions (Play-Doh Squished) for a competition format.

Moonbug Entertainment and Crayola Studios are working together to produce Crayola Crew, which follows friends Bria and Rafa as they embark on whimsical adventures with a cast of crayon characters in the Colorverse.

The partnership with Marwar Junction will see the production of the family competition The Great Crayola Showdown (w.t.), in which contestants will tackle high-energy challenges that require creative thinking and innovative problem-solving.

“We are excited to be working with Marwar Junction and Moonbug Entertainment, who are experts in their respective areas and can help us to realize our vision of celebrating and inspiring creativity every day through fun, engaging content that kids and families will want to watch again and again,” said Victoria Lozano, executive VP at Crayola.

“Joining forces with Marwar Junction presents us with an opportunity to create a standout new entertainment concept that will give families a chance to compete in a creative setting and inspire children at home to get creative, too,” Lozano continued. “And teaming up with digital experts Moonbug Entertainment will enable us to boost our digital offering with an innovative shortform series that has color, creativity and discovery at its heart.”

Joseph Freed, founder of Marwar Junction Productions, said, “When it comes to imagination and creativity, Crayola is the world’s most trusted and beloved brand, known for inspiring inventive ideas and developing the tools that help bring them to life. We can’t wait to immerse viewers in the iconic Crayola brand and create a format focused on creativity and imagination.”

“Crayola is a trailblazer in the children’s space,” added Dan’l Hewitt, Moonbug Entertainment’s VP of brand partnerships. “Moonbug is thrilled to partner with Crayola to bring children’s imagination to life through these new upcoming digital series. As a next generation global kids entertainment company, we believe every family should have access to entertaining and enriching content and are excited to support and further extend Crayola’s digital-first strategy through its owned YouTube and social channels.”