WildBrain CPLG Hires VP for North America

WildBrain CPLG has appointed Jasen Wright to the newly created position of VP for North America.

Wright will be responsible for driving WildBrain CPLG’s North American efforts and expanding its portfolio of entertainment and lifestyle brands in the market. He will have a strong focus on the plans for WildBrain’s proprietary brands this year and beyond, including Strawberry Shortcake, Caillou, Teletubbies and Chip & Potato.

Wright is based in New York and reports to WildBrain CPLG’s executive VP and managing director, Maarten Weck.

During his career, Wright has developed consumer product and licensing programs for some of the world’s leading brands across food and beverage, home improvement, automotive, art, sports, lifestyle and entertainment. Most recently Jasen was VP of licensing and brand management at Beanstalk and led the global brand licensing business for Diageo’s spirit brands (ex: Guinness, Baileys, Captain Morgan), Taco Bell and Morton Salt.

Weck said: “As we continue extending our global reach and ensuring we have a robust presence in all corners of the world, the appointment of Jasen adds significant firepower to our global operations. We have big plans for the North American market and with Jasen’s remarkable track record in building top-class consumer products programs, we know he’s the ideal candidate to fuel the growth and success of both WildBrain’s brands and our wider portfolio across the region.”

Wright added: “WildBrain CPLG has an outstanding reputation for developing robust global licensing programs with best-in-class partners across its impressive and varied line-up of brands. I’m looking forward to working closely with Maarten, Alyssa and the wider team as we accelerate WildBrain CPLG’s capabilities and open up further opportunities for both new and existing partners worldwide.”