Playground TV Launches Streaming Service for Multilingual Kids

Playground TV has rolled out a dedicated multilingual kids’ streaming service featuring a wide range of content for children aged 2 to 9.

Developed to help kids discover safe, engaging video content in their native language, the service launched with 14 animated channels in French, Spanish, English, Hindi, Mandarin and Persian. The service will be free of charge to viewers, supported by carefully selected advertisements. A subscription service, which will offer such features as the ability to follow specific channels, create a playlist and remove the advertisements, is to follow.

Playground has partnered with Cosmos Maya for Indian content via its Wow Kidz channel, in addition to more than ten other streamed content channels in different languages. The service will initially have more than 100 series and 5,000 episodes, with more shows to follow. The service is first launching on iOS, Android and the web, starting in the U.K. before rolling out to selected countries in Europe, followed by a U.S. launch in late 2020/early 2021.

Daniel Nordberg, Playground TV founder, said: “Accessing kids’ channels outside of the country of origin is often difficult, and this presents a challenge. We know that language plays a crucial role in preschool kids’ development, and for parents with a different native language than the country they live in, it is particularly important to find ways to connect children with their cultural heritage.”

Anish Mehta, CEO of Cosmos-Maya, the corporate owner of channel Wow Kidz on the new streaming service, said: “The Indian animation sector has been producing a wealth of content that has been traveling worldwide. The partnership with Playground TV’s new streaming service represents an exciting opportunity to deliver our best-selling content titles in multiple languages, including Hindi to a global audience.”