Sinking Ship Inks Pan-Territory Deal with Showmax

Canada’s Sinking Ship Entertainment (SSE) has inked a deal with MultiChoice Group’s Showmax, bringing over 80 hours of live-action kids’ content to viewers in Sub-Saharan Africa.

Through the agreement, Showmax has acquired the new sci-fi conservation series Endlings, the Emmy Award-winning series Odd Squad, the STEM-themed series Annedroids and the preschool series Chirp. In September, the SVOD platform will be joining over ten international partners in premiering Endlings worldwide.

Mehmet Gunduz, Sinking Ship’s manager of sales for Central and Eastern Europe, the Middle East, Africa and LatAm, said: “Commercially-friendly educational kids’ content continues to grow across the globe amid the ever-changing international landscape. We are thrilled to have Showmax as a new partner on the premier of our most popular shows in Sub-Saharan Africa, these series are always interwoven with fun, exciting, and adventure-centered storylines.”

Candice Fangueiro, head of content at Showmax, added: “We are incredibly excited to start a partnership with Sinking Ship that reinforces our common vision regarding educational, quality programming for children. We believe in the power of stories from diverse voices and backgrounds and that’s why we have acquired these high-quality shows. We see them having huge success with kids in Africa.”