Acamar Films Expands Team Amid Bing’s Success

Acamar Films has created a dedicated U.K. team as the popularity of the children’s series Bing continues to increase in the region.

Louise Simmonds has joined Acamar Films as head of U.K. licensing and merchandising, reporting into Natalie Harvey, executive director of sales. She previously led the U.K. consumer products business at 20th Century Fox and most recently was the VP for EMEA across the Fox portfolio, working on such brands as The Simpsons, Family Guy and Diary of a Wimpy Kid.

The dedicated U.K. licensing team at Acamar Films also includes Claire Shaw and Janna Kirkby, who was recently promoted to associate licensing manager in the U.K.

Appointed to U.K. marketing manager at Acamar Films, Caroline Payne will cover both consumer and trade, and report into Head of Marketing Ruedilyn Schwegler. Most recently marketing manager at CinemaLive, Payne has also held positions at StudioCanal and Simon & Schuster, and has worked on popular family entertainment brands including Paddington, Shaun the Sheep and Octonauts.

Laura Clarke has been promoted to head up licensing and merchandising in EMEA. She joined Acamar Films four years ago from Mattel, where she was group director in EMEA. Clarke reports into Executive Director of Sales Natalie Harvey.

Further, Etta Saunders Bingham has joined Acamar Films in a global role as senior publishing manager. She previously managed children’s brands for such companies as Half Moon Bay, where she was head of licensing and publishing, and Parragon Publishing, where she worked on an assortment of publishing titles.

Sandra Vauthier-Cellier, chief commercial officer at Acamar Films, said: “We are delighted to welcome such experienced new talent to Acamar Films, and also to recognize with these promotions the fantastic work our teams are doing to move and delight our audience, who are at the heart of everything we do. This new structure will enable us to strengthen our engagement with them via a multitude of touchpoints and expand that audience even further internationally.”