The Jim Henson Company Expands Anna Moorefield’s Remit

The Jim Henson Company has expanded the responsibilities of longtime executive Anna Moorefield, VP of global distribution, to head all content distribution strategies for the company across all platforms.

Moorefield’s new scope of responsibilities includes overseeing sales of all forms of media across TV, cable, home video and theatrical in all territories. She continues to report to Chris Lytton, COO and executive VP of strategy and business affairs.

Based at The Jim Henson Company headquarters in Hollywood, California, Moorefield oversees the distribution of current preschool hits like Dinosaur Train, Dot., Doozers, Splash and Bubbles and Word Party, as well as classics like Fraggle Rock and The Wubbulous World of Dr. Seuss. Moorefield also manages the distribution of prime-time fantasy/sci-fi properties, including Labyrinth, The Dark Crystal, Storyteller and Farscape.

Most recently, Moorefield was responsible for the launch of numerous Jim Henson Company classic and award-winning properties on Prime Video. Through Amazon Prime Video Direct, a service that enables filmmakers and studios to reach Amazon’s global audience, she spearheaded the creation of a one-stop destination for viewers to enjoy and rediscover many of the company’s most beloved specials and series on the streaming service.

Before joining the company in 2015, Moorefield served as an account manager for the international television and digital distribution team at Lionsgate. In addition to building partnerships with platforms like Netflix, iTunes and Google Play, she also worked closely with her counterparts in linear and digital distribution to develop and execute broader sales strategies in the Latin American and Asian markets. Prior to joining the Lionsgate team in 2011, Moorefield worked as a freelance writer for marketing, arts and entertainment companies.

“Anna joined us with a strong background in digital distribution, and her efforts have made a tremendous impact on our overall digital strategy, including the rollout of new brands as well as re-introducing our revered catalog of classics to existing fans and new audiences,” commented Lytton. “Anna is deeply passionate about our content, and her dedication and enthusiasm make her especially well-suited to take the reins of our global distribution business.”