Cartoon Network Aligns with yes to Expand Footprint in Israel

Cartoon Network and yes have partnered to bring dubbed content from the kids’ brand to the Israeli broadcaster.

Through the agreement, Cartoon Network will launch on yes’ SVOD platform, making the U.S.-based channel available on-demand to its subscribers from September. yes subscribers will have access to such Cartoon Network shows as The Powerpuff Girls, Ben 10, Adventure Time, The Amazing World of Gumball and Regular Show, all dubbed in Hebrew.

The promotional launch campaign for the deal, which is part of Cartoon Network’s larger effort to expand business in Israel, will enable current yes subscribers to watch the first episode of each Cartoon Network series on the platform.

Guillaume Coffin, VP and head of commercial and business development in France, Africa and Israel for Cartoon Network, said: “We are excited about our partnership with yes as it will expose our brand, and its content, to a wider audience in this market. Cartoon Network is among the leaders of content production for kids in the world, and our shows resonate with local audiences in every market where the brand is established. We could not be happier to entertain Israeli kids again!”

Koby Gal-Raday, yes CCO, added: “yes offers the widest and most diverse content offering for children and youth in Israel, including original Israeli content and international acquisitions. Today, we are proud to partner with Cartoon Network and bring to Israel leading and award-winning content.”