MIPJunior Spotlight: SUNRIGHTS

Following the success of the first season of BEYBLADE BURST, SUNRIGHTS is introducing BEYBLADE BURST EVOLUTION.

BEYBLADE BURST EVOLUTION presents “a truly international storyline that will be fun and aspirational for the viewers,” says Natasha Gross, SUNRIGHTS’ director of TV sales, marketing and licensing. It follows Valt Aoi and his friends as they travel to Spain, where they compete in the European League and continue their quest to become the world’s top Bladers.

Gross notes: “As a new generation of fans emerges, we believe this new season will have tremendous appeal and continue to expand the global reach of the franchise. It has successfully evolved into a multiplatform franchise, enabling us to deliver incredible breadth, depth and engagement with our property through linear storytelling, game-playing and consumer products.”

She adds: “We continue to develop and grow the BEYBLADE franchise and look to solidify exciting partnerships for the second season of the series at MIPCOM.”