DreamWorks Alum Melissa Cobb Joins Netflix

Melissa Cobb, a former DreamWorks executive, has been hired by Netflix as VP of kids and family for the streaming service.

In her new position, Cobb will manage the creation and acquisition of series and films for children and families. She will lead the content team charged with bringing kids’ and family titles to Netflix members around the globe, with an expanded focus on high-quality shows and event programming spanning animation and live action. She will work out of Los Angeles under Ted Sarandos, the chief content officer at Netflix.

Cobb most recently served as chief creative officer and head of studio for Oriental DreamWorks in Shanghai, China. Before that, she was a producer at DreamWorks Animation, where her credits include Kung Fu Panda. Earlier in her career, she was an employee of 20th Century Fox Feature Animation.

Sarandos commented: “Melissa brings a wealth of experience creating and overseeing series and feature films that resonate with kids and families across the globe. No matter where they live, our members find tremendous enjoyment in our kids’ and family content, and I couldn’t be happier to have Melissa on board to continue expanding into new and exciting areas.”

Cobb added: “I’m so excited to begin this next chapter with Netflix. Given the creative freedom offered here and the global audience, there’s a huge opportunity for talented creatives across the industry to create the world’s best kids’ and family series and features for Netflix. My goal for this team is to offer a diverse slate of great, powerful and timeless family entertainment with global appeal, and to be creator- and talent-friendly, while striving for the highest quality in everything we do.”