CAKE Bolsters Sales Arm with New Appointments

CAKE has promoted Bianca Rodriguez to head of sales, with Julien Farçat and Francesca de Nicolo joining the company’s sales division in newly created roles.

Rodriguez was first hired by CAKE back in 2011. In her elevated position, she will manage a sales team that includes the new appointments of Farçat as sales manager for French-speaking territories, Asia and Eastern Europe, and de Nicolo as sales executive for the Middle East, Africa, Turkey, Greece, Israel and inflight. Farçat is a former sales manager at NBCUniversal, while de Nicolo previously supported TV and format sales at BBC Worldwide.

Ed Galton, the chief commercial officer and managing director at CAKE, remarked: “Bianca brings a great deal of energy and enthusiasm to the role and we have every confidence in her ability to manage our new team. We are excited to have Julien and Francesca on board, both bringing experience from top-tier entertainment companies, which will prove useful for our business. Bianca’s appointment and our expansion are both key in supporting CAKE’s growing slate of programming.”