Biplano On Board Danger Mouse in Southern Europe

LONDON: FremantleMedia Kids & Family has appointed Biplano as the licensing agent for both the new and classic Danger Mouse in France, Benelux, Iberia and Italy.

Biplano is taking a two-tier approach, seeking apparel and gift partners for the classic Danger Mouse series. Meanwhile, the company is looking for additional toys, games and publishing opportunities for the rebooted version of the show. In addition to standard licensing partners, Biplano will seek out commercial promotional partnerships for the new series.

Jazwares serves as the master toy partner for Danger Mouse. Biplano will work alongside Jazwares’s appointed distribution partners in each region.

Both the new and classic versions of Danger Mouse are available on Netflix, while the reboot also airs on free-to-air channels in these key European regions, including across Lagardère platforms in France, as well as on other major broadcasters that will be announced soon. Danger Mouse is co-produced by CBBC and FremantleMedia Kids & Family and is animated by Boulder Media. FremantleMedia Kids & Family owns the global television and licensing rights to the series. Originally produced by Cosgrove Hall Films for Thames Television, Danger Mouse ran on ITV from 1981 to 1992.

Tracy Griffiths, FremantleMedia Kids & Family’s VP of licensing and consumer products for EMEA and Australia, said, “We are very pleased to announce that Biplano will be coming on board to represent both classic and new Danger Mouse in southern Europe. The new series has delivered fantastic ratings from day one and has now been sold to over 100 different territories, so it’s great to see its reach start to extend beyond the screen and into markets around the world. Running in tandem with that campaign is classic Danger Mouse, which continues to appeal to a secondary audience of adults with its distinctive retro style.”

Guillem Rey, the managing director at Biplano, added, “Biplano is delighted to maintain our relationship with FremantleMedia Kids & Family, one of the most important licensors in the entertainment world, with both new and classic Danger Mouse. We are confident that the know-how of Biplano and the quality of the show will result in a successful licensing and promotional campaign.”