Tree Fu Tom Rolls Out in China


FremantleMedia Kids & Family (FMK) has launched the animated preschool show Tree Fu Tom in China and secured its first licensing deals in the territory.

Tree Fu Tom premiered this month on CCTV-14. CCTV acquired seasons one and two of the FMK-CBeebies co-production. The action-adventure series is available to stream on digital platforms in China, including Alibaba’s Youku Tudou, iQiyi, Tencent, Sohu, LETV, Mango TV and Lekan, for next-day release. In addition, FMK inked publishing agreements for Tree Fu Tom and Kate & Mim-Mim, marking the company’s first-ever licensing deals in China.

Beijing Integrity and Sunshine Cultural Development acquired the rights to adapt the 17 Tree Fu Tom U.K. Penguin books into the Chinese language. Beijing Ruoqing Culture Media will be developing its own storybooks and activity books for the fantasy preschool series Kate & Mim-Mim.

Henry Or, the senior VP of Asia at FremantleMedia Kids & Family, said, “We are committed to becoming one of the most successful western kids’ and family entertainment companies working in the region and this exposure on China’s number one children’s channel and its leading digital platforms gives us a far-reaching footprint in the country and unprecedented brand support. We are also delighted to sign our first licensing deals in China, which we are sure will prove the first of many successful partnerships.”