9 Story Brands Grows Wild Kratts Licensing Program

9 Story Brands has expanded its international licensing program for the kids’ series Wild Kratts.

Denmark-based company Björna will produce a Wild Kratts home and apparel line that will launch in Denmark, Sweden, Finland, Norway and Iceland, as well as all Jysk locations worldwide (excluding North America). The new line will include bedding, towels, cushions, fleece, socks, nightwear, shorts/skirts/dresses, T-shirts, sweat clothes, bags, slippers and more. It will begin to roll out in spring 2021.

Wild Kratts recently expanded its reach in Germany, where it has aired on Super RTL since 2012. Both Super RTL and Edel Kids picked up rights to the fourth season of the series and renewed seasons one through three. It currently airs in over 180 countries across 18 different languages. It also has over 25 licensing partners globally.

Created and developed by brothers and zoologists Martin and Chris Kratt, who star in the show as animated versions of themselves, Wild Kratts is a co-production between the Kratt Brothers Company and 9 Story Media Group.