Viu, a pan-regional OTT video service from Hong Kong-based PCCW Media Group, is set to debut the new series No Sleep No FOMO.
Viu Original No Sleep No FOMO is a reality travelogue inspired by the lifestyle phenomenon of FOMO (fear of missing out) and a YouTube challenge. Host Paul Foster and a cast of celebrity guests—such as Kim Jong Kook and Eric Nam—will take viewers on a tour through Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, South Korea, Switzerland and Thailand, where they’ll complete the FOMO list of missions. Missions range from staying in a haunted Indonesian hotel to performing a standup set at a Malaysian comedy club.
No Sleep No FOMO also features an interactive element called Viu Engage that gives viewers the ability to interact directly with the show and its cast, and even to co-create segments. The eight-episode series will be available for free from March 22 on the Viu website and on the Viu mobile apps across Hong Kong, Singapore, Malaysia, Myanmar, Indonesia, the Philippines and Thailand.
Based on a format owned by The Story Lab, No Sleep No FOMO marks the first collaboration between the Dentsu Aegis Network company with a regional OTT player.
Janice Lee, managing director at PCCW Media Group, said: “There are more than 3.4 billion active social media users in the world today which represents nearly 80 percent of all internet users. The digital generation is constantly and actively engaging on social media, in particular with their social media idols. We want to embrace this phenomenon, and therefore put social media at the heart of No Sleep No FOMO. We have integrated new interactive social media elements into the production and let our fans participate and be a part of their idols’ adventures, turning viewers into active co-creators of the show.”
Lee added: “Our goal is to grow and build deeper connections with audiences in Asia. No Sleep No FOMO is aimed at achieving that. By bringing the show to selected markets where Viu is a leading OTT service and with the introduction of new interactive elements, we hope to engage with our Viu-ers even more and be locally relevant to them. It will provide brands a unique opportunity to reach such a super-connected and captive digital audience.”
Michael Iskas, global president of The Story Lab, said: “We are thrilled to be collaborating with Viu on No Sleep No FOMO for key Asian markets. Audiences across the region are keen to further engage through content of high entertainment value, making this the perfect project to launch on the platform.”