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Global Agency’s Keep It or Lose Licensed by SBT in Brazil


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Brazilian broadcaster SBT has ordered two new seasons of the local adaptation of Global Agency’s lifestyle game-show format Keep It or Lose It.

Known locally as Comprar é Bom, Levar é Melhor, the show has already been on air for three seasons. The two newly ordered seasons will bring 26 additional episodes of the show to viewers.

Keep It or Lose It was created by Karga and has been broadcast in Kazakstan and Turkey. The show sees a group of three or four people head to a mall and select items they want; they then return to the set and must answer a series of quiz questions in order to keep them.

Izzet Pinto, CEO of Global Agency, said: “Keep It or Lose It is the most entertaining program in the agency’s strong and unique catalog. And now, we are happy to announce that the format attracted huge audience interest during the first season, and we will continue to work with SBT for the show’s fourth and fifth seasons. After Brazil, we believe that it will be aired in many other countries.”








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