The Frame Heads to the Czech Republic

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The local rights to the Armoza Formats cross-platform reality format The Frame have been picked up in the Czech Republic by Bedna Films.

From July-August Productions, The Frame features eight couples who have the living space in their own homes reduced to one fixed camera frame and one rule—they cannot under any circumstances leave the frame. Within this space, the couples will have to deal with daily tasks, prizes, punishments, outside interventions and each other.

Over the course of 30 days, the couples will compete, hoping to be one of the final two pairs who will go head-to-head for the grand prize of $1 million.

Petr Kratochvíl, founder of Bedna Films, said: “We connected with The Frame because we saw its massive creative potential and the innovative cross-platform aspect it brings. Streaming technology has advanced miles since The Frame was originally launched, and viewers’ habits have shifted more toward online, making it the perfect fit for nowadays.”

Elizaveta Makarova, sales executive for Eastern Europe and CIS at Armoza Formats, said: “The Frame is an innovative cross-platform social experiment that is filled with increasing tension, drama and user engagement. The show will broadcast from the homes of the participants 24/7, making it the ultimate reality TV! And with us sitting at home for the last two years, it is more relatable than ever. We’re very much looking forward to the Czech adaptation of the show and entering The Frame.”