Korea’s LEGO Masters Gears Up for MBC Launch


MBC has set a May launch for Blockbuster: Genius Brick Battle, the South Korean adaptation of the global hit unscripted series LEGO Masters.

The ten-episode competition show will debut on May 1, holding a slot every Sunday in prime time at 5 p.m. Noh Hong-chul hosts the local adaptation.

MBC teamed up with L.A.- and Seoul-based production company B&C Content on the show.

Banijay Rights is international distributor for the hit entertainment format.

“It’s been a pleasure bringing Blockbuster to life with the cutting-edge creative team at MBC and Banijay, and we can’t wait to delight audiences in Korea with our rendition of this beloved global format through the unique Korean storytelling lens,” said Chris S. Lee, CEO of B&C Content.

Younghye Kim, the format and acquisition manager at MBC, added, “Blockbuster is a unique brick-building competition show that’s unlike any show that’s ever been produced in Korea. It will become an iconic moment for the Korean entertainment industry. We are so excited to have witnessed our applicants display incredible skills with their creations, even at the first audition. Audiences have much to look forward to in the main rounds.”