The Floor Reaches 30 Markets with New Deals

Talpa Studios’ quiz show The Floor has reached 30 markets with its latest deals, which will see adaptations in the MENA region on MBC and in Japan on Nippon TV.

“Reaching our 30th commission is a milestone we’re incredibly proud of,” said John de Mol, founder of Talpa Studios. “With the MENA region now on board and our very first sale in Japan, it shows the format’s universal strength. In all my years in this industry, it’s the first time one of my formats will air in Japan, which makes this an extra special moment.”

“The Floor features a dynamic stage and fast-paced gameplay, capturing global attention as an innovative, audience-participating quiz show,” commented Megumi Hisamichi, senior manager of programming and platform strategy at Nippon TV. “I was tremendously inspired by this format and immediately proposed a Japanese adaptation produced by Nippon TV. We will preserve its original appeal while using our extensive production experience to further enhance it for the Japanese audience.”

Samar Akrouk, group direction of production at MBC Group and MBC Studios, added, “This is yet another example of MBC’s leadership and commitment to bringing world-class formats to the Arab world. The Floor joins our long line of successful international formats that we have produced and adapted for our audiences. Our viewers have always had a strong appetite for game shows, and The Floor brings a fresh and dynamic twist to the genre—one we are confident they will love. We are also very pleased to continue our collaboration with Talpa Studios, a partnership that has consistently delivered some of our most successful and memorable shows.”

These new deals follow recent commissions in Eastern Europe and launches in key markets such as the U.S., Australia and France. The rapid expansion of the format is strengthened by Talpa Studios’ international hub model. More than 15 local versions have already been produced from its hub in the Netherlands, with additional hubs active in the Baltics and Argentina.

“The success of The Floor shows the strength of the format itself,” noted Sebastian van Barneveld, director of global distribution at Talpa Studios. “What our hub model adds is the ability to move faster and work more collaboratively with partners. And it goes beyond The Floor; we’re already applying it with formats like The Quiz with Balls. By producing multiple local versions on a single set, we maximize efficiency and enable partners worldwide to scale studio-based entertainment shows with us.”