Thai Treatment for Global Agency’s My Wife Rules

My Wife Rules, Global Agency’s popular cooking competition format for married couples, is slated for adaptation in Thailand.

The Thai version of My Wife Rules will be produced by Bangkok Broadcasting & Television’s Media Studio in association with dentsu X, a part of Dentsu Aegis Network and free-TV broadcaster Channel 7. The show, created by Herve Hubert, has also landed local treatments in such countries as Brazil, Algeria and Romania.

Izzet Pinto, the founder and CEO of Global Agency, stated: “My Wife Rules is an extraordinary and fresh format that brings a different and unique approach to its genre. After seeing its different versions in various territories, we are now delighted to announce this latest sale of My Wife Rules to Thailand thanks to Media Studio and dentsu X (Thailand). The show has fantastic potential as it is the very first couple cooking contest where the husband is cooking by remote control. I believe it will uniquely engage the audience’s interest at its new home.”