Red Arrow International Seals Deals on New Social-Experiment Format


CANNES: Red Arrow International has inked deals in France and Australia for the new social-experiment format Look Me in the Eye, which made its debut at the market.

The original concept was created by CPL Productions and commissioned by ProSiebenSat.1 in Germany. The format has now been picked up by TF1 Group in France and Endemol Shine for SBS in Australia. The social experiment puts the power of eye contact to the test by attempting to reunite divided friends and family.

Henrik Pabst, the managing director of Red Arrow International, said: “Look Me in the Eye is a bold and compelling new format and we are thrilled to have key partners already on board. The show has only just launched in Cannes so we are confident of securing further global deals for this exciting new format.”