Peacock’s The Traitors Heads to LatAm

NBCUniversal Latin America has picked up the first season of Peacock’s version of The Traitors from All3Media International.

Produced by Studio Lambert, the first season of Peacock’s The Traitors won an Emmy for outstanding casting for a reality program. The second season recently returned to screens in the U.S. as Peacock’s most-watched reality premiere, with streaming reach up more than 75 percent from season one.

Yari Torries, VP for Latin America at All3Media International, commented, “The dramatic, addictive, immersive world of The Traitors offers perfect viewing for audiences across the region and I’m thrilled that NBCUniversal is our first partner to bring The Traitors to Latin America.”

The Traitors format was created in the Netherlands by IDTV, an All3Media company, and further developed with the RTL Creative Unit and originally produced by IDTV for RTL4.