Nippon TV Announces MIPCOM Titles

Nippon TV’s MIPCOM catalog is led by Mega Catch and Secret Little Assistant, two formats from Gyokuro Studio, the company’s new in-house studio dedicated to content development for a global audience.

Mega Catch features one rule—catch an object and survive; miss it and you’re out. “Its strength lies in its versatility, as the objects that players must catch can continuously change, offering a variety of challenges that keep the game fresh and exciting,” says Sayako Aoki, head of international sales at Nippon TV. “This flexibility allows for multiple variations, making it a format that can easily be tailored to different audiences and markets.”

Secret Little Assistant sees children secretly visit their parents’ workplaces to help as undercover assistants.

In Big Bad Bluff, celebrities enter twisted storybook worlds. “Beneath the charm lies a game of bluff, misdirection and mind tricks,” Aoki says. “Only the sharpest minds win the cash prize.”

“While each of our projects has a unique origin, they all have the potential to resonate with an international audience,” Aoki notes. “From dynamic game shows to heartfelt reality series and fresh takes on familiar genres, we have the flexibility to create a wide variety of formats that can appeal to diverse international audiences.”