Nippon TV & Sera Film Reveal Baby Shower


Japan’s Nippon TV and Turkey’s Sera Film have co-developed their first project together: Baby Shower.

The studio game-show format, targeting family viewers, sees regular baby shower parties taken to a new level, as two groups of expectant parents, family and friends join forces to tackle games to win prizes of baby items.

Two groups, each supporting a different family, compete against each other in five unique rounds with the aim of winning as many prizes as possible for the expectant moms and dads who are giving commands to the group.

Sayako Aoki, sales and licensing, international business development, Nippon TV, said: “We have started this partnership with Sera Film hoping to combine Turkish storytelling with the creativity of Japanese fun and crazy game shows in order to produce a never-seen-before format that is relevant to any viewer across the world. This is exactly what we have done with Baby Shower and the idea came about through numerous discussions between the two companies. Baby Shower offers laughter, drama and heartwarming moments that every viewer can relate to. This format will give viewers the opportunity to witness various unique family stories all while being entertained.”

Idil Belli, managing director of Sera Film, said: “Co-developing Baby Shower together with Nippon TV was both an exciting and fulfilling experience for us. We firmly believe that the format has universal appeal. Who wouldn’t want to earn prizes while having fun participating in friendly games? I say ‘friendly,’ but since it involves earning prizes for their children, the families can get very competitive during the plays at the same time. The format also has the flexibility to be adapted to different broadcasting and scheduling requirements.”