Ninja Warrior Continues Sales Momentum in Europe

The Story Lab has firmed up new format deals for the family-entertainment show Ninja Warrior.

Ninja Warrior has been licensed straight to series by the Austrian terrestrial network Puls 4. The production will utilize the set used by neighboring country Hungary, where the format was licensed by commercial channel TV2.

Along with a recommission in the U.K. by ITV, France’s TF1 is starting production on its second season. Spain’s Antena 3 recently wrapped filming as well. SBS in Holland, RTL 2 in Germany and Discovery Networks in Italy have already aired the show.

Michael Iskas, the global president of The Story Lab, commented, “We are very proud to be a part of the Ninja Warrior story; not only does the format have international appeal, we are seeing outstanding ratings figures across our European-held territories. We’re thrilled with the success of the format and we’re planning to accelerate it even further”