Ninja Warrior Format Heads to LatAm


Break The Format (BTF) Media in Mexico has optioned the Ninja Warrior (Sasuke) format in a deal with O4 Media, Martha Contreras and Bellon Entertainment.

Ninja Warrior is a reality competition that features contestants from around the world showcasing their strength, agility and mental fortitude as they navigate challenging obstacle courses. This new deal would mark the 26th country to adapt the show.

Sasuke originated on Tokyo Broadcasting System (TBS) Television in Japan.

“We’ve been working with TBS in a variety of ways for a long time now,” said Gary Pudney, managing director and founder at O4 Media. “The show’s universal appeal and exhilarating format make it a perfect fit for audiences in the region. We want Ninja Warrior to captivate viewers and become a loved fixture in Latin American homes.”

Ricardo Coeto, co-founder and partner at BTF Media, said: “We are proud to announce such a powerful alliance. We have been waiting for many years at BTF to be able to work in this format that will make history. Without a doubt, a project that excites us and that we are sure will captivate the Mexican and Latin audience with this first local version of Ninja Warrior.”

Greg Bellon of Bellon Entertainment added: “Ninja Warrior programs from other parts of the world have been distributed in Latin America and proven the brand’s appeal. I am certain that BTF’s production of new local versions will take Ninja Warrior to new heights and deliver a massive following. Bellon Entertainment USA has licensed some of the most successful formats in television history on behalf of Tokyo Broadcasting System Television and express enthusiasm about the partnership with O4 Media and the opportunity to introduce Ninja Warrior to new audiences in Latin America.”

Ninja Warrior is one of the most beloved shows as an IP format for TBS,” said Mayu Sunaga, director of global business at TBS. “It will be the 26th country, if Ninja Warrior is localized in Latin America territory. We are honored to have an opportunity to expand this wonderful series to Latin America for the first time together with BTF Media.”