MIPTV Spotlight: Hunan TV

Key to Heart is a new Hunan TV dating show in which singletons stand on either side of a giant screen representing a smartphone that browses through photos and information to select potential matches.

“It was the most popular show in its time slot with the highest share for Gen Z,” says Lester Hu, head of formats and international business for the R&D Center at Hunan TV.

The company’s catalog also features the award-winning celebrity dubbing reality competition The Sound and ratings juggernaut classical-crossover singing competition show Super Vocal.

Hu adds, “As renowned risk-takers in China, we are constantly on the hunt for fresh, entertaining and innovative ideas.”