Video Interview with Hunan TV’s Lester Hu

Lester Hu, the head of formats and international business at Hunan TV, talks to TV Formats Weekly about the strengths of China as a creative hub for format concepts. He also shares a call to the creative community about the value of working with Hunan TV.


Last October, Hunan TV revealed to the marketplace Sing or Spin, which came about through its co-development partnership with Endemol Shine China. The show was developed as part of its Biu Project, a content-incubation and pilot-production program that was set up to create a new pipeline for the Chinese linear channel and international partners. Indeed, Hunan TV has been busy lining up format alliances with global partners, including industry giants as well as smaller indies, sourcing standout ideas and projects from around the world. The company is expanding its Biu Project and partnering for the 2020 MIPFormats International Pitch competition, as it aims to find the next big thing both for China and international markets.