MIPCOM Spotlight: Hunan TV

Hunan TV is bringing a brand-new format to MIPCOM, Magic Chinese Characters, a daily strip game show centered on the profoundness of Chinese words and expressions with loads of games and a special twist.

“The second seasons of existing formats like Super-Vocal and The Rocking Bridge continued to perform well for the channel, while the third series of The Sound is returning in Q1 next year with overwhelming expectations across the country,” says Lester Hu, head of formats and international business.

The company is introducing Hunan TV International Biu Project at MIPCOM, launching a global hunt for fresh, entertaining and innovative ideas. “Biu Project is an extremely successful content-incubation program where many of our original hits were developed, funded for pilots and then commissioned for full series,” Hu explains.

Hu adds, “We are eager to find the next generation of entertainment hits and work with international talent to achieve success in China and the rest of the world.”