Media Ranch’s Sophie Ferron

Media Ranch President Sophie Ferron talks to TV Formats about the company’s ability to foster creative talent and nurture paper pitches that could become the next global format hit.

In a format landscape so often fixated on track records, Media Ranch has positioned itself as a champion of creativity and seeing the potential in paper formats. As part of its efforts to foster creators—helping them to perfect their ideas and sharpen their skills—in order to develop the next successful format, Media Ranch has launched the Horsepower incubator. Following a successful first edition, in partnership with Quebecor Content, Horsepower 2.0 is underway. Also, from a creative pitch, Media Ranch picked up the shiny-floor entertainment show Watch! to take out to the international market and secured options in three major markets—Germany, Australia and France—straight away.